In 2013, Woolworths embarked on a project to re-brand 71 Woolworths Liquor stores to the BWS brand across a broad geographic area of WA. The project was split into three stages, each with tight deadlines. Woolworths had previously experienced ongoing problems in this region due to the remote locations of their stores, lack of reliable contractors and quality issues. So they chose SignManager for their ability to solve the problems previously experienced in this region.