For years, funeral homes have used printed signage to promote their services, show directional signage and to display announcements or obituaries. Whilst these may display the necessary information, they add to the feeling of many funeral homes being out of date, and slow to change. There has been a recent trend with some funeral homes seeking to be more modern and cater to the newer generations of tech-savvy people.
Digital signage allows funeral homes to make instant change to their messaging. Allowing for more flexible and dynamic content to be shown, and reduce the costs and labour time associated with printed signage. Research also shows that showing personal information and images of loved ones in a funeral home is favoured y families, allowing their preferred personalisation for content. While digital signage may seem bulky and unattractive, there are ways to present these signs in a seamless way to blend in and integrate with other decor, suit your colour scheme or be placed in a certain way; for example, you could case a digital screen in a coloured frame to suit a room’s theme. There are also new technologies being released showcasing slimmer, sleeker displays which will instantly update any room.
While there has been a small push to personalise the service for families and loved ones with customisable signage, the strategy for directional way finding signage and other signage like amenities has mostly gone unchanged. The current signage often seems stock standard, impersonal and unattractive, when it is so easily changed and updated.
