Signage strategy is a key aspect of a business, especially when brand consistency is such a vital part of having large-scale site networks. But oftentimes, signage strategy is overlooked. This post will guide you through some of the steps to help you develop an effective signage plan that not only strengthens your brand identity but also enhances the customer experience and boosts overall business success. While reading, keep in mind that SignManager is here to support you in implementing these strategies with our expertise and tailored solutions.
Define Your Brand Identity
As a matter of fact, your brand identity is the foundation for your signage strategy. Thus, you must begin your signage strategy by clarifying your brand values, missions, and visions. Enumerate what makes your business unique and how you want customers to perceive it. Doing this will clarify your brand identity and align your messaging with the brand’s personality and ethos. Designs must then be converted for the 3D environment, which is an enormous challenge in and of itself. A brand guideline document is important, but a manual that sets consistent application standards specifically for the built environment is essential.
Conduct Comprehensive Site Surveys and Assessments
Each location is unique and so is the location’s physical attribute that may influence signage placement and visibility. Ensure to perform thorough site surveys to identify the best locations for signage and consider local regulations and permits. If this gets too complex, you can get in touch with SignManager and we will assist you in navigating the complexities, offering low-cost solutions to capture all your site information and asset data, thus ensuring compliance and seamless implementation.
Tailor Signage Solutions for Each Location
Implement a customized approach to your signage strategy; consider the layout, architecture, and environment of each location. Determine the type of signage, size, and even brightness/colour-vibrance (depending if the signage is going to be placed indoors or outdoors). Materials, engineering, non-destructive testing – so many considerations need to be made. SignManager offers a diverse range of customizable sign management solutions that ensure the success and efficiency of your multi-site project.
Maintain Consistent Messaging
Consistency is the key; put this in mind when you are crafting clear and concise messaging that aligns with your brand. Be stable in the messages you pass across because consistency in messaging across all locations reinforces brand recognition and fosters a sense of trust with your customers. A central point of control to store and manage all your assets is crucial to ensuring this happens.
Implement a Centralized Signage Management System
Streamline your signage updates and maintenance by implementing a centralized management system or partnering with an expert, like SignManager, who manages your assets through a custom-built asset management program. Systems like these mean knowledge, and knowledge means cost savings and efficient projects. It simplifies the process of keeping your signage consistent and well-maintained. And if you’re taking a reactive approach, SignManager offers cost and time efficient maintenance and repair services to keep your signage in optimal condition.
