When it comes to establishing a strong brand presence, your choice of signage plays a pivotal role. Among the most popular options for businesses are monument signs and pylon signs, each offering distinct advantages and serving specific purposes. But how do you decide which is right for your business?
In the points below, we shed some light on the key differences between these two types of signage, their benefits and drawbacks, and how SignManager can help you implement the ideal signage solution.
What is a Monument Sign?
A monument sign is a low-profile structure designed to sit at eye level, blending harmoniously with its surroundings. These signs are often crafted using materials such as brick, stone, or metal, offering a sophisticated, durable, and professional appearance.
Advantages of Monument Signs:
- Aesthetic appeal: Monument signs often align well with architectural designs, enhancing the overall look of your property.
- Localised visibility: Ideal for areas with slower traffic or pedestrian zones, they capture attention without dominating the landscape.
- Durability: Constructed with robust materials, monument signs are designed to withstand harsh weather conditions, ensuring longevity.
Drawbacks of Monument Signs:
- Limited visibility from a distance: Due to their lower height, monument signs may not be ideal for locations requiring long-distance visibility.
- Higher initial investment: The use of premium materials and custom designs may make these signs more expensive upfront.
What is a Pylon Sign?
A pylon sign is a tall, freestanding structure supported by one or more poles. These signs are designed to maximise visibility and are commonly seen near highways or in areas with heavy vehicular traffic.
Advantages of Pylon Signs:
- High visibility: Towering above buildings and obstacles, pylon signs are highly effective for capturing the attention of motorists from long distances.
- Multi-tenant functionality: Perfect for shopping centres or business parks, pylon signs can display multiple business names on one structure.
- Customisable options: Whether illuminated or non-illuminated, pylon signs can be tailored to suit your brand’s needs.
Drawbacks of Pylon Signs:
- Limited aesthetic integration: While functional, pylon signs may not always complement the surrounding architecture.
- Structural requirements: Due to their height, these signs require careful engineering and may face zoning or planning restrictions in some areas.
Pylon vs Monument Sign – Which Should You Choose?
When deciding between a monument sign vs pylon sign, consider the following factors:
1 – Location and Visibility Needs
- A pylon sign is best suited for businesses located near highways or in areas with fast-moving traffic, where high visibility is crucial.
- A monument sign works well for businesses with a focus on local pedestrian traffic or those in residential or suburban areas, where blending into the surroundings is desirable.
2 – Brand Identity
- Monument signs often exude a more professional and refined image, making them ideal for corporate offices, schools, or healthcare facilities.
- Pylon signs convey prominence and are often associated with retail centres, petrol stations, and fast-food chains.
3 – Budget and Regulations
Consider your budget and check local zoning regulations before making a decision. Pylon signs often require additional engineering and permits, while monument signs may be subject to size or material restrictions.
The Benefits of Partnering with SignManager
At SignManager, we understand the importance of selecting the right signage for your business. Whether you’re leaning towards a monument sign for its sleek and integrated design or a pylon sign for its unmatched visibility, our team of experts is here to guide you every step of the way.
After an in-depth consultation you may actually find that the best approach to your branded assets is a tailored combination of pylon and monument signage, freestanding and monolith signage, billboards or otherwise. That’s what we are here for – to help create a multi-faceted sign management solution that suits your organisation’s specific needs and target audience.
- Expertise in signage solutions: With years of experience managing branded assets, we can recommend the ideal signage type for your unique needs.
- End-to-end project management: From design and compliance to installation and maintenance, we handle all aspects of your signage project.
- Customisation: We create tailored solutions that align with your brand identity and budget.
Our comprehensive range of services ensures that your signage not only stands out but also reinforces your brand’s reputation and message.
Ready to elevate your brand with expertly designed signage?
Both monument and pylon signs offer distinct advantages depending on your business’s location, branding, and visibility requirements. By understanding the key differences and evaluating your needs, you can make an informed decision that enhances your brand presence and maximises customer engagement.
At SignManager, we specialise in delivering high-quality, customised signage solutions for businesses of all sizes. Whether you need a monument sign to make a refined statement or a pylon sign to command attention from afar, we’ve got you covered. Contact SignManager today to explore how we can help you make the perfect choice for your business.
